European Institute of Innovation and Technology (EIT) Branding

Our design team was commissioned to develop a brand identity for the EIT awards and EIT Alumni.

The brief required us to produce a brand identity and graphic icons that could be used across all media both traditional and digital. The challenge was to produce a brand that covered the many facets of the EIT whilst being engaging and easy to use by not just designers but by less technical/creative users.

We worked closely with the client to ensure that the new brand identities would not only be original and engaging but could also be used with the established EIT branding. After consultation and brainstorming we produced a final concept and shared this with our client and stakeholders across Europe via an Adobe MUSE online presentation, this included multimedia content and interactive elements to enable us to showcase the content and allow our client to see how the brand would work across different media.